Rogers Cup Rebrand

This project was a fictional rebrand of Canada’s biggest tennis tournament. The goal is to increase interest in Rogers Cup by having a greater focus on the history of the event. Rogers Cup is currently the 3rd oldest tournament (only Wimbledon and US Open are older) on the ATP tour. By referencing older design styles and colours as well as historic players, a sense of nostalgia is created that would increase excitement about the event.

School Project | Personal Interest



I took inspiration from historic styles and designs.